ICHRA with unlimited primary care built in.

Most ICHRA providers stop at reimbursement. Choice embeds Direct Primary Care into every plan — the part of healthcare people actually use, made effortless.

What is Direct Primary Care?

A membership for the care you use most.

Direct Primary Care is a flat-fee membership for primary care — unlimited visits, longer appointments, and direct access to a personal physician, with no per-visit copays. It isn't insurance; it pairs with an insurance plan to cover everyday care, while the plan covers the big stuff.

Unlimited primary care. Same- and next-day appointments, longer visits, direct text access to a doctor — no per-visit fees.

Fewer downstream claims. DPC members use urgent care far less often — keeping the underlying insurance, and your costs, lower.

HSA-compatible. Under the law enacted in 2025, a DPC membership up to $150/mo (single) or $300/mo (family) can pair with an HSA-eligible plan.

A benefit people feel. Real relationships with a doctor — the kind of perk that drives retention, not just a card in a wallet.

What your team gets

A personal physician

Unlimited visits, no copays

Same / next-day care

In person, phone, or text

Their own insurance plan

Chosen to fit their family

Full compliance, handled

ACA · ERISA · HIPAA

The DPC effect

Better access. Lower downstream cost.

When primary care is easy and unlimited, people use it — and lean far less on expensive urgent and emergency care.

2,800+

Direct Primary Care practices across the U.S.

Industry data, 2026

Copays for primary care visits

DPC membership model

$150

Monthly DPC cap that keeps HSA eligibility (single)

2025 law

Same-day

Typical appointment availability

DPC model

One model, fully handled

ICHRA + DPC, delivered as one benefit.

Choice combines the cost predictability of an ICHRA with the everyday value of Direct Primary Care — and runs the compliance for both.

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