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For Brokers

Add ICHRA to your book — without the heavy lifting.

Your clients are asking about ICHRA. Choice gives you a turnkey way to deliver it, keep your commissions, and become the advisor who brought them a better model.

Become a Partner › Model client savings
Why brokers partner with Choice

You stay the advisor. We run the back office.

ICHRA is the fastest-growing benefits model in the country — and clients want guidance. Choice lets you lead with it confidently without building administration, compliance, or technology yourself.

  • Win and retain clients — lead with a model that lowers cost without cutting benefits.
  • We do the administration — you stay the trusted advisor, we run enrollment, reimbursements, and reporting.
  • Co-branded proposals — savings modeling and census analysis ready to present.
  • Ride the trend — 56% of brokers now recommend ICHRA. Be ahead, not behind.
"ICHRA let me bring my clients a real answer to rising premiums — and Choice handles everything I don't want to build myself."
— Why brokers are moving clients to ICHRA
The trend is on your side

Brokers are moving — fast.

ICHRA crossed into the mainstream in 2026. Clients increasingly expect their advisor to have an answer.

56%
Of brokers now recommend ICHRA — a first majority
HRA Council
37%
Of brokers have moved a client to ICHRA (up from 15%)
HRA Council
1,000%+
Growth in ICHRA adoption over five years
HRA Council
92%
Of employers who offered an HRA kept it
HRA Council
How partnership works

From first conversation to enrolled client.

1

Bring us the opportunity

Share a client who's facing a tough renewal or wants more plan flexibility. We'll help you scope the fit.

2

We build the proposal

Census analysis, savings modeling, and a co-branded proposal you present as the advisor.

3

We run implementation

Enrollment, employee guidance, reimbursements, and full ACA / ERISA / HIPAA compliance — handled.

4

You keep the relationship

You remain the trusted advisor and retain your commissions. We stay in the background.

Let's talk

Bring ICHRA to your clients.

Partner with Choice and add a modern, in-demand model to your book — without building the infrastructure.

Become a Partner › Model client savings