Choice replaces traditional group health insurance with an ICHRA — plus unlimited Direct Primary Care built in. Set a predictable monthly allowance, and let employees choose the plan that fits their family.
Choice moves you beyond traditional group health — giving employees freedom of choice while making your costs fixed, predictable, and lower. Three ideas anchor everything we do.
Predictable monthly allowances replace unpredictable premium hikes. Your costs become fixed — typically 20–30% lower than a comparable group plan.
Automated ACA, ERISA, and HIPAA compliance. We handle the documentation, reporting, affordability testing, and regulatory requirements — start to finish.
Employees pick the plan that fits their family and keep the doctors they trust. Real choice drives higher satisfaction — and better retention for you.
Most ICHRA providers stop at reimbursement. Choice embeds Direct Primary Care into every plan — so your team gets unlimited access to a personal physician with no copays, no waiting rooms, and same- or next-day visits.
Defined-contribution health benefits crossed from early-adopter experiment to standard strategy. The data backs it up.
Cap your costs, drop the admin burden, and give your team a benefit they actually value. You set the budget; we run everything else.
Add ICHRA to your book without building the back office. Win and retain clients, keep your commissions, and let us handle administration.
| Choice ICHRA + DPC | Traditional group plan | |
|---|---|---|
| Employer cost | Fixed & predictable | Variable, rises yearly |
| Typical cost vs. group | 20–30% lower | Baseline |
| Plan options for employees | Hundreds — they choose | 1–3 employer-picked |
| Keep your own doctor | Yes | Network-dependent |
| Participation requirements | None | Often 70%+ required |
| Primary care access | Unlimited DPC included | Copays & deductibles |
| Compliance (ACA/ERISA/HIPAA) | Handled for you | Your responsibility |
See a tailored savings estimate and a plan built around your business. No pressure, no jargon — just a clearer, more predictable way to offer benefits.